Looking for ways to improve your website’s organic search ranking without the need of paying anyone to do the job for you or buying expensive tools? There are free tools for Search Engine Optimization that you can utilize to increase traffic. Easy registration and instant access whenever you want to use them.
Here are some of the free tools that can help you optimize your business.
Google Adwords is platform that you can use to advertise your business. Did you know that you pay nothing for using Google Ads? How Google Adwords work is that you pay only when your Ad generates clicks. Meaning, when someone has clicked your Ad, that’s the only time you pay Google. The same thing goes for your videos on YouTube and other marketing platforms. Some businesses set their budget for the clicks they get but if you are a startup business, you can allocate funds within your budget. There is no charge to use Google Adwords anyway so, why not take advantage of it.
Screaming Frog is a tool that allows you to crawl websites’ URLs and get information to analyze onsite Search Engine Optimization real-time. You can download it for free and get to use their basic features. Basic features of the Screaming Frog include finding broken links, errors and redirects, analyze page titles & Meta Data, Discover Duplicate Pages, etc.
You can use Google Analytics for free if you want to analyze and study your business data. What Google Analytics can do for your business is give you the understanding of how your site performs in terms of products, content, and, of course, marketing. The best thing about this free tool is that you will be able to see what is working and effective and what areas needs improvement.
Google Structured Data Testing Tool
Google Structured Data Testing Tool or SDTT. This tool was created by Google for the validation of schema. You can use it free of charge as web development tool. SDDT is useful for businesses as it provides recommendation how to improve and expand your content.